Online

During our collaboration, the Mango site featured a scrollable page showcasing influencer Nane Miller in several of her iconic looks for a variety of occasions. Each image had black circles that, when clicked, displayed Mango items that together created a look inspired by Nane's style.

Client:

Mango is a global fashion brand known for its chic and contemporary designs, as well as their emphasis on quality materials and sustainable practices.

Challenge:

Mango wanted to decrease the amount of abandoned carts on their site and encourage shoppers to buy full outfits vs individual items. They knew they needed a creative way to encourage people to purchase curated full outfits.  

Solution:

Through La Complice’s proprietary technology, Mango was able to make a new avenue of online shopping for their customers. Plugging a direct avenue for shopping influencer looks with Mango’s inventory on their site helped to solve the common problem of customers not knowing how to style individual items, resulting in increased AOV and conversion rates. 

Key Results:  

• Over 10x increase in conversion 

• Greater than 2.5x increase in AOV 

•  ~30% increase in web engagement (secs) 

Source : Mango report on three week pilot result in September 2024, test country for Mango is Costa Rica via lineupshop.cr