This collaboration featured eight Moody Goose outfits, inspired by Nane Miller’s iconic looks. These looks were shared on both La Complice and Moody Goose’s Instagram pages.

Client:

Moody Goose Vintage is a San Francisco based vintage store. Moody Goose curates their own vintage pieces and partners with other vintage vendors in the Bay Area to supply their store.

Challenge:

Moody Goose Vintage sought a way to offer styling advice to customers after the sale, helping them discover ways to put together their new, unique pieces. They had been using social media to softly introduce a more omni-channel shopping experience, moving beyond simply showcasing their pieces in their brick-and-mortar store.

Solution:

Using La Complice outfit inspiration technology, Moody Goose successfully increased their digital sales conversion rate 1.9X. In addition, this collaboration garnered overwhelmingly positive feedback from customers, saying that they “loved this format (of shopping)”, leading to more engagement with the brand’s socials.

Key Results:

1.9X Increase in Conversion

“There is huge value in adding influencer looks to our Instagram. The customer can then draw inspiration from the influencer they see wearing similar items and envision that style with our Moody Goose items, which I think is ultimately what led to increased sales.” - CEO, Moody Goose

“A collaboration like this would have allowed me to shop directly through pieces that represent the public figures I already look to for style inspiration. As I began developing and continue to cultivate my personal style, I turn to public figures and fashion influencers for inspiration and elevation.” - Customer Experience, Moody Goose

Moody Goose

Omni-Channel